The team of the Center for Digital Transformation stands on a hill at the TUM campus Heilbronn in front of a building.

Center for Digital Transformation

Managing Digital Transformation

How companies are changing the way they operate

Digitalization is transforming vast areas of our lives and new technologies are fundamentally changing the way companies work. From processes to business models and management styles – everything must be put to the test. The Center for Digital Transformation (CDT) researches issues related to digitalization, its challenges, and opportunities. Our goal is to develop solutions through practice-oriented research and thus generate direct benefits for the economy and society. New findings flow directly into teaching to prepare our students for the tasks of the future.

News

New publication in the journal “Journal of Financial Economics” by Prof. Sebastian Müller and Christian Breitung

The publication entitled "Global Business Networks" was conducted by Prof. Sebastian Müller and Christian Breitung. They leverage the capabilities of GPT-3 to generate historical business descriptions for over 63,000 global firms. Utilizing these descriptions and advanced embedding models from OpenAI, the researchers construct time-varying business networks that represent business links across the globe. They showcase the performance of these networks by studying the lead-lag effect for global stocks and predicting target firms in M&A deals. Sebastian Müller and Christian Breitung further demonstrate how masking firm-specific details can mitigate look-ahead bias concerns that may arise from the use of embedding models with a recent knowledge cutoff, and how to differentiate between competitor, supplier, and customer links by fine-tuning an open-source language model.

 

The publication can be accessed here.

Prof. Hanna Hottenrott presents at the CDT Seminar Series

On February 5, 2025,  Prof. Hanna Hottenrott, Professor of Innovation Economics at the Technical University of Munich, visited our Center at the invitation of Prof. Sebastian Müller and Dr. Karoline Bax. Her presentation was entitled Judged by their cover? Visibility Bias in the Financing of Green Start-ups. Thank you for your visit and the great conversations and discussions with our CDT members!

Ortner Prize for Outstanding Master’s Thesis Awarded to Mohammad Izzat Raihan Imron

Congratulations to Mohammad Izzat Raihan Imron from TUM Campus Heilbronn who has been awarded the Ortner Prize and €1,500 in prize money for his master’s on sustainability in the corporate sector.

Based on news articles, Izzat developed a "machine learning pipeline" that assesses companies’ ESG performance (Environmental, Social, Governance). "Inspired by the increased public awareness of sustainability, I wanted to highlight how media coverage varies across different sectors," Izzat explains.

He spent six months working closely with his advisor, Dr. Karoline Bax, a research associate with Prof. Sebastian Müller from the CDT.

Jasper David Brüns’ Successful Doctoral Dissertation Defense

Jasper David Brüns has successfully defended his doctoral dissertation at TUM Campus Heilbronn. As a researcher in the Professorship for Digital Marketing under the supervision of Prof. Martin Meißner, Brüns presented his research on consumer engagement strategies within the creator economy. His dissertation explores content design strategies to enhance consumer engagement on social media.

We would like to express our gratitude to Prof. Harmen Oppewal from the Monash Business School for serving as an examiner, and to Prof. Sebastian Müller for chairing the examination committee. We extend our heartfelt congratulations to Jasper David Brüns on this significant accomplishment and wish him continued success in his future endeavors.

Prof. Zhenyu Hu presents at the CDT Seminar Series

On November 20, 2024,  Prof. Zhenyu Hu, Dean’s Chair Associate Professor at the Department of Analytics & Operations at the National University of Singapore, visited our Center at the invitation of Prof. Jingui Xie. His presentation was entitled Information Design of a Delegated Search. Thank you for your visit and the great conversations and discussions!

Congratulations to Prof. Jens Förderer!

The Professor of Innovation and Digitalization at the CDT has once again been recognized as part of Germany's young talents in 2024. He has been selected for the prestigious “Top 40 under 40” list by Capital, which honors outstanding talents under 40 who have already made significant contributions and have a bright future ahead.

In an illustrious group of inspiring leaders, Prof. Förderer meets inspiring personalities such as Ali Aslan Gümüşay, Hasmeet Kaur and Sergej Epp, who are addressing the pressing issues of our time as leading minds in business, society and cybersecurity. The “Top 40 under 40” form a strong network for the future – and Prof. Förderer is part of it!

More information and the list of awardees can be found at www.capital.de/top40unter40

 

Michaela Lindenmayr's Successful Doctoral Dissertation Defense

Michaela Lindenmayr has successfully defended her doctoral dissertation at TUM Campus Heilbronn. Lindenmayr, a researcher at the Professorship for Innovation and Digitalization under the guidance of Prof. Dr. Jens Foerderer, presented her work on countermeasures against misinformation on online platforms. Her dissertation addresses a highly relevant topic in today's digital age, contributing significant insights into combating the spread of misinformation online. We extend our gratitude to Prof. Dr. Hanna Hottenrott for her role as examiner and to Prof. Dr. Martin Meißner for chairing the examination committee. Their contributions were invaluable to the successful defense. We congratulate Michaela Lindenmayr on this remarkable achievement and wish her continued success in her future endeavors.

New publication in the journal “Journal of Banking and Finance” by Prof. Sebastian Müller

The publication entitled "Analyst Recommendations and Mispricing Across the Globe" was conducted by Prof. Sebastian Müller in cooperation with Prof. Vitor Azevedo from the Department of Financial Management - RPTU Kaiserslautern-Landau. This study analyzes analysts' recommendations across 45 countries from 1994 to 2019. It finds that, unlike in the U.S., these recommendations result in significant abnormal returns in international markets. Analysts tend to favor underpriced stocks, and their recommendations are particularly valuable in less developed markets. The findings suggest that analysts' recommendations are more beneficial to investors than previously believed.

The publication can be accessed here

Tobias Kircher's Successful Doctoral Dissertation Defense

Congratulations! Tobias Kircher, a doctoral researcher at the Professorship for Innovation and Digitalization of Prof. Dr Jens Foerderer, has successfully defended his doctoral dissertation.

Tobias presented his critical examination of recent data protection and privacy interventions in digital content. His dissertation explores the potential downsides of these interventions, particularly their effects on innovation and pricing, offering timely and important insights into this issue.

Gratitude is extended to Prof. Dr. Joachim Henkel for his review and Prof. Dr. Jochen Hartmann for chairing the committee. Their expertise and support were crucial to this successful defense.

Highlights from the KI Festival Heilbronn 2024

At the KI Festival 2024 in Heilbronn, the CDT showcased several initiatives:

 

Johannes Gölz, a doctoral researcher under Prof. Förderer, delivered a talk on successful prompt engineering. In his presentation, "Successfully Using ChatGPT – The Superpower of Clever Prompts," Gölz explained the critical factors for effective prompt generation.

 

Jasper Brüns, a doctoral researcher with Prof. Meißner, discussed user reactions to AI-driven content creation on social media. Additionally, Yun Fu, another doctoral researcher under Prof. Meißner, provided insights into how artificial intelligence and machine learning enable voice cloning, opening new possibilities for communication and technological interaction. Attendees had the opportunity to experience the magic of voice cloning firsthand at the interactive TUM booth, where they could clone their own voice or experiment with others.

Workshop on Digital Technologies in Operations and Marketing

Hosted by David Wuttke and Martin, the 4th  Workshop on Digital Technologies in Operations and Marketing attracted around 35 international experts and young scientists to TUM Campus Heilbronn. Emphasizing the human element, the participants presented and discussed research. Karen Donohue and Carl-Philip Ahlbom delivered keynote lectures. Moderated by metaverse expert Philipp A. Rauschnabel, the panel featuring Michela Carraro, Dominik Mahr, Christoph Schmidt, and Teck Ming (Terence) Tan explored "A slightly technical perspective on technologies".

Christian Breitung discusses AI's role in economic data analysis on 'Breaking Data' Podcast

Christian Breitung was recently featured as a guest on the podcast 'Breaking Data,' a podcast focusing on data analysis and artificial intelligence. In the episode, Christian, a doctoral researcher with Prof. Sebastian Müller, discussed the use of AI in analyzing economic data. He is also a co-founder of Qannual, a company specializing in economic data analysis.

You can listen to the podcast here (in German).

Unraveling Google's Choice Architecture: Insights from Alexander Stolte's Research

In this article, Alexander Stolte, a doctoral researcher with Prof. Jens Foerderer, delves into the dynamics of digital platforms, particularly focusing on Google's choice architecture. He highlights the platform's influence in shaping user experience and market dynamics. Despite Google's dominance, Alexander Stolte identifies potential competition from players like Microsoft and emerging innovations such as Large Language Models (LLMs). Concerns arise regarding transparency and the potential misuse of choice architecture, prompting calls for regulatory intervention. Alexander Stolte emphasizes the need for transparency and regulation to ensure fair competition and protect user interests in the digital realm.

News archive

Team

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Research Topics

Data-driven Decision Making

How can companies and organizations make decisions based on actual data rather than intuition? We apply big data analytics, machine learning and optimization to support decision making in health care, finance, marketing, and supply chain management. We refine the methods for specific applications and develop new algorithms and methods which can deal with the uncertainty usually present in data.

Associated professorships:

Impact of Digital Technologies on Business

What impact do digital technologies have on business? We investigate the improvement of processes, business models and business ecosystems through the combination of various digital technologies in order to ensure the competitiveness of a company. We also explore the use of virtual reality and augmented reality in industry and investigate the impact of digitization on the financial markets.

Associated professorships:

Teaching

Master or Bachelor Thesis at the CDT
Students who are interested in writing their Master or Bachelor Thesis at the Center for Digital Transformation (CDT). To be considered for the winter term, please submit your application no later than 15 February. For the summer term, the deadline is 15 September. Further information can be found here.

 

General information
The team of the CDT contributes to the study programs offered by the TUM School of Management at the TUM Campus Heilbronn. More information about the Bachelor in Management & Technology can be found here and about the Master in Management here.

 

Project Studies
A project carried out by a team of students of the Bachelor in Management & Technology (BMT) and the Master in Management (MIM) of the TUM Campus Heilbronn in collaboration with a company and a professorship of the TUM School of Management. Further information can be found here.

 

Interdisciplinary projects (IDPs)
IDPs are available for students of the Informatics study program and consist of theoretical (learning about management techniques) and practical (implementing informatics) skills. Further information can be found here.

  • CDT aims at creating a sustainable impact in the real world through its research. This approach inspired me to work on one of the most burning problems of businesses during the Covid-19 crisis and to contribute in solving real-life business problems.
    Vivek Modi
    Master in Management graduate, award winner for his master's thesis at the CDT
  • I enjoyed the DTOM workshop very much. The presentations were very interesting and covered a wide array of topics. It was a great opportunity to network with colleagues/friends and meet new people, including some very bright PhD students.
    Prof. Dorothee Honhon
    Professor of Operations Management, University of Texas at Dallas
  • During the 2022 DTOM Workshop, I learned more about the latest research developments and career planning from leading scholars in an interactive and inspiring way.
    Simone Balvers
    PhD Candidate, Tilburg University, School of Economics and Management
  • I enjoyed the DDRM workshop very much. It allowed for in-depth and open discussions, provided plenty of time for informal interactions and for meeting new researchers, and created opportunities for future collaborations.
    Jean Pauphilet
    Assistant Professor at London Business School, participant of the CDT workshop on data-driven dynamic and robust resource management
  • The presentations by senior faculty and PhD students were truly thought-provoking and it was great catching up with collaborators. It was perhaps even more valuable to connect with so many new people who bring exciting new ideas to the area.
    Prof. Willem van Jaarsveld
    Professor of Stochastic Optimization and Machine Learning, Eindhoven University of Technology, participant of the CDT workshop on Deep Reinforcement Learning
  • I presented my research project and received a lot of valuable feedback. I also discussed my working paper with two experienced researchers, which was a great exchange of ideas and I could learn from their detailed suggestions.
    Yihua Wang
    PhD student at TUM School of Management in Munich, participant of the CDT Workshop on Deep Reinforcement Learning
  • Professor Gudrun Kiesmüller smiling.
    Want to know more about TUM School of Management? What drives us and what defines us can be found in our new brochure!
    Prof. Gudrun Kiesmüller
    Professor of Operatons Management
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Contact

  • View of TUM Campus Heilbronn, looking at a tall building, the so-called L-building. In front is a signpost.

    Center Administration

    TUM Campus Heilbronn
    Mail
    office.cdt@mgt.tum.de
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