Area Of Interest
- Consumer psychology
- Consumer behavior and decision making
- VR/AR digital marketing
- Eye tracking
Curriculum vitae
Career
- Since 10/2022 Research associate at Professorship of Digital Marketing, Center for Digital Transformation, TUM School of Management
- 03/2021-09/2021 Product Manager Working Student at ERGO Group AG
- 09/2020-12/2020 Research Analyst at Ministry of Science and Technology, Taiwan
- 08/2018-03/2019 User Experience Analyst at TaskUs Taiwa
Education:
- 10/2020 – 08/2022 M.Sc. in Consumer Science at TUM School of Management
- 01/2017-09/2017 Exchange student at Leiden University
- 09/2014 – 06/2018 B.S. in East Asian Studies (major in Politics and Economics) at National Taiwan Normal University
