Prof. Dr. Jutta Roosen studied Agricultural Economics at the University of Bonn and Washington State University (USA) and received her Ph. D. in Economics at Iowa State University (USA) in 1999. Before joining Technische Universität München she served as faculty member at the Université cath. de Louvain (Belgium) and at the University of Kiel.
In her research Professor Roosen focuses on questions of consumers’ perception, in particular regarding food products, and analyses consequences for food markets. Her research allows for conclusions regarding marketing and an efficient consumer policy.
Professor Roosen is a member of the Consumer Commission of Bavaria.
EEBatt: EEBatt “Distributed stationary battery storage systems for the efficient use of renewable energies and support of grid stability” is a multidisciplinary project on stationary storage of electrical energy. The chair is engaged in the project by conducting customer analyses and studies on consumers’ willingness to participate in community energy.
ENABLE: Enable is an interdisciplinary cluster of several universities, research institutes, and food companies that develops new strategies to promote healthier food choices in all stages of life. The chair is engaged in the project by assessing the acceptance of new food products and using behavioral economics insights to improve food choices.
