Jörg Königstorfer has been Professor of Sport and Health Management at the TU Munich since November 2012. He has served as the Dean of Academic Affairs between 2014 and 2020 at the Department of Sport and Health Sciences. He is Coordinator and Principal Investigator of several European Union-funded research projects.
Jörg obtained his Ph.D. from Saarland University in 2008. Subsequently, he did his Postdoc at The Pennsylvania State University. In his research, he investigates managerial decisions of sport and health organizations, and their impact on consumers and welfare. He and his team identify factors that help consumers pursue a healthy lifestyle and consume sport products and services.
Jörg’s research has been published in leading international journals (e.g., Journal of Marketing Research, Journal of Public Policy and Marketing, American Journal of Preventive Medicine, British Journal of Nutrition, Sport Management Review, Journal of Sport Management). The results of the studies were cited by various mass media outlets (e.g., NBC, USA Today, Boston Globe, Washington Post, Men’s Health, ZDF, Handelsblatt, Bayerischer Rundfunk, Apothekenumschau).
