Chengguang Li is Professor for Strategic Management at the TUM School of Management, TUM Campus Heilbronn. He and his team conduct research on the strategy of multinational enterprises (MNEs), small and medium sized enterprises (SMEs), and family firms, with an emphasis on global strategy, firm reputation, and sustainability. His research has been published in the Strategic Management Journal, Journal of International Business Studies, Journal of Management, Journal of Management Studies, and Harvard Business Review and has been funded by the German Research Foundation (DFG).
Professor Li is founder and initiator of the CEO Leadership Series at TUM Campus Heilbronn and president of TUMselect. He has served on the editorial boards of the Journal of International Business Studies, Journal of Management Studies, and Global Strategy Journal.
Professor Li studied industrial engineering at the Technical University of Berlin and obtained a Master of Science from the Nanyang Technological University in Singapore and a Master of Engineering from the Massachusetts Institute of Technology (MIT). Prior to joining academia, he worked as a consultant at the Boston Consulting Group (BCG) and Roland Berger in Berlin, Dubai, and Munich.
