Overview
MCS in Munich
This master’s program will help you achieve your goal of becoming an expert in consumer research with a unique international and interdisciplinary profile. The program offers an inspiring combination of management studies and social and consumer sciences, combined with strong links to technological disciplines.
To follow this program you should have an academic background in management, economics, or another social science such as sociology, psychology, or communication sciences. You must have a bachelor’s degree in one of these areas with at least 15 ECTS credits in research methods, including statistics and math.
In today’s interconnected world, consumer science is becoming more and more important. Companies, governments, NGOs, and research institutions all over the globe are looking for graduates who understand how consumers operate in their economic, social, and environmental contexts, against the backdrop of ongoing digitization. As a specialist in consumer research with interdisciplinary and international experience, you will be in an excellent position to meet the requirements of future employers.
The Master in Consumer Science (MCS) at TUM School of Management is one of a kind in Germany. It guarantees you a unique academic experience with fellow students from many different countries and academic backgrounds. This diversity, combined with the broad curriculum of the program, nurtures the exchange of different perspectives, fosters intercultural skills, and prepares you for a successful career in an international setting.
The program combines perspectives from a variety of disciplines, which makes it particularly challenging. You will need a sound theoretical and methodological foundation. This is provided mainly by courses during the first two semesters, preparing you for more specialized courses in your last two semesters.
The Master in Consumer Science includes a mandatory Project Studies module that provides you with hands-on experience in a practical, interdisciplinary environment.
All students spend at least a short period abroad as part of their degree. This gives you an intercultural sensitivity that will greatly benefit you as a manager.
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Your studies. Your future. Our support. Take advantage of our career services and those of our partners to actively shape your future! The TUM Management Alumni Association serves as your career partner during your studies and helps you prepare for future job opportunities. Explore the many career opportunities offered by our corporate partners and become part of a lifelong network!
The minimum requirements for an application to the Master in Consumer Science are:
Please find more information about the application requirements and application process by clicking on the button below.
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The Master in Consumer Science program includes several options for pursuing your own academic interests. All students select one of the three specializations in Management currently offered:
Within the specialization, you choose your own core modules.
The program also includes a wide range of additional electives (30 credits in total) that allow you to shape your personal profile. Below, you will find some profiles we personally recommend:
Thanks to the way the Technical University of Munich (TUM) is structured, all Master of Consumer Science students are exposed to different disciplines within their core studies. Students who are particularly interested in technological aspects can choose additional modules from TUM’s technology departments as their electives.
The Management Profile allows you to take additional management courses at the TUM School of Management. This option is ideal if you wish to improve your management skills.
The International Profile is the right choice if you wish to spend a semester abroad and take additional courses at your host university. This will improve your intercultural understanding and hone your international skills.
Spending some time abroad is an excellent way to gain invaluable experience for both your personal and professional life.
It gives you the opportunity to get to know and familiarize yourself with the language, culture, academic and general way of life in your host country.
TUM School of Management offers students a wide range of options for studying and spending time abroad. Find out more here.
Upon completion of this program our graduates will:
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