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Prof. Dr. Martin Meißner
Head of Department Digital Marketing
Area Of Interest
  • Visual attention and eye tracking
  • Virtual and augmented reality
  • Social media and digitization
  • Decision making

Students who wish to write their thesis with us should fit their application to the requirements of the professorship.

Awards
  • Research grant and scholarship, German Research Foundation (DFG)
  • Dissertation Award – Westfälisch-Lippische Universitätsgesellschaft
  • Finalist of DMV (Deutscher Marketing Verband)’s dissertation award
  • Special Award of the Professional Association of German Market and Social Researchers (BVM)
Curriculum vitae

Martin Meißner has been a Professor of Digital Marketing at TUM School of Management since 2022. He studied Business Administration at Bielefeld University and subsequently also finished his Ph.D. thesis on Preference Measurement for Complex Products at the Chair of Marketing at Bielefeld University (Prof. Reinhold Decker). He then received a grant from the DFG for a research stay at Monash University (Melbourne, Australia). Subsequently, he worked as an Associate Professor of Marketing at the University of Southern Denmark. During that time, he also got an Adjunct Senior Lecturer position at Monash University. Before joining the TUM School of Management, he held the Chair of Marketing at the Department of Business and Economics at Zeppelin University.

Selected current research projects
  • Recommender Systems in Retailing (Virtual and Augmented Reality)
  • Investigate Decision Making Processes Using Eye-tracking
  • Social media and digitization
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